21 Boston Apartments for Blanton Turner
Seattle, WA
Seattle, WA
When Blanton Turner brought me on for 21 Boston's site, the copywriting approach was already started. Despite having some content on the page, the landing page wasn't jiving with the overall intent for the brand.
Working with the initial draft, I re-imagined the overall tone and metaphor of the page to re-frame much of the existing copy to a more tailored header line. The narrative changed the entire flow of the page but allowed us to re-use much of the content concepts. Through more specific, local details that brought the neighborhood surrounding the property onto the homepage and a clearer concept for the site's narrative, the resulting copy extends the visual branding and site design rather than competing with it.
"Franki has the ability to breathe life into any brand. She brings so much personality to what she writes without being over the top and responds really well to feedback so that we are able to complete projects on time with excellent results."
The Client
Blanton Turner is a property management group based in Seattle, WA and serving the larger Pacific-Northwest. I work with their BT Creative team for brand storytelling. They are a long-term client. We’ve worked together on a dozen different real estate properties over the past two years.
The Project
21 Boston was a splash page project.
Website Extract
Don’t be lost in the crowd, become a part of the community. Step outside to discover more than shoppable boutiques and Instagrammable views. Walk the streets to bump into your mentor who lives nearby or take in the fresh scents of local flowers at the farmer’s market
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.