Brand-Driven Copy
Website Copy
Direct-to-Customer (D2C)
Describing most of the words we encounter day to day, direct-to-customer copywriting is a balance between maintaining clarity and creating novelty. As a customer-facing copywriter, I write to give your brand the voice of a familiar friend—not an overused sales pitch.
Read Samples:
Uwajimaya Food Hall: Seattle-based Asian food hall
Yoga Tree: Canadian-based yoga studio chain
Frizc Flavor Cards: Finnish flavoring company
Real Estate
As a specific sub-category within direct-to-customer copywriting, real estate copy thrives on details. When you're producing the same kind of copy repeatedly from listing to listing and property to property, creatively differentiating each one is essential. I write real estate and rental property content not about the property itself but about the life someone could have living there.
Read Samples:
Hilite: Seattle apartment with an energetic, young voice
b45: Seattle-area apartment and mixed-use community
PIVOT: Capitol Hill apartments
21 Boston: Website copy updates to improve brand clarity
Business-to-Business (B2B)
Business-to-business copy tends to be detail and jargon-heavy. With more complicated product and services offerings comes the challenge of easily guiding a new viewer to the right offering for them. My copywriting considers the full narrative of each page or document to lead your customer to the right investment for them.
Read Samples:
RE:STUDIO: Remote creative studio
ACTIVII: Canadian-based technology company
Katie Ross: Business Strategy
Taekion: Data Protection Service
Content Writing
My copywriting career began with content writing and journalism. I approach unfamiliar topics with the unwavering curiosity of a journalist and familiar topics with the passion of a hobbyist. I'm not scared to go elbow-deep in the science either.
Marketing Copy
Extending the reach and personality of your brand, marketing copy is a chance to find the boundaries of your brand's full voice and tone for a flexible brand from playful social media to professional press releases.
Read Samples:
Trusted Health Multi-Campaign Support
Vibe Mushrooms Press Releases & Email Copy
Aria Pre-Launch Print Ads & Signage
Finer Things Email Content
Email Copy
Amore Austin
Beehave Winery
Welcome Email | Welcome Email on Sign-Up
New Flavor Announcement | Announcement Email to Full List
How It's Made Email | Content Email to Full List