Activii
Ontario, Canada
Launching mid-pandemic with a simple, but functional design, Activii needed a brand voice that spoke to every man. From high-end restaurant operators to mom-and-pop coffee shops, their messaging needed to communicate the inventive science behind their device without overcomplicating it. 
The storytelling ultimately reflects the humans behind the brand: smart, yet grounded. 
The Client
Invented during the peak of the COVID-19 pandemic in Ontario, Canada, Activii is a simple device used to denote the cleanliness of a surface, space, or room in a public setting as a part of a business's cleaning routine. When a customer uses a space, they activate the device with a touchless wave which triggers a notification light that tells employees a space requires cleaning. Then, it's reset to signal to the next customer the space is safe and clean to use. 
In early 2022, Activii paused production to consider its next steps.
The Project
Activii was a landing page project with additional support for rounding out a brand design including a custom icon suite, standing sign copy and design, and an informational card copy and design.  

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Lower Costs
Compared to alternate options with thousand-dollar price tags, ACTIVII is the low-cost solution that maximizes the efficiency of what you already have. It’s like saving money—twice. 
More Certainty
With 70% of people anxious to return to their normal habits, the simple LED light signal is an intuitive way to know exactly what surfaces are safe to use. Regardless of whether they’re returning to shop, dine, or sweat; you’re back in business.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again. ​​​​​​​
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