Aria for Blanton Turner
Redmond, WA
Redmond, WA
Aria wanted to bring the boutique hotel experience to apartment living. Their goal, with branding, was to speak to modern luxury. The voice needed to communicate to a market of tech employees trending towards a minimal aesthetic.
The final voice is aspirational but direct with content that elevates everyday habits to a luxury experience.
The Client
Blanton Turner is a property management group based in Seattle, WA and serving the larger Pacific-Northwest. I work with their BT Creative team for brand storytelling. They are a long-term client. We’ve worked together on a dozen different real estate properties over the past two years.
The Project
Aria was a full website project including homepage, apartments, amenities, neighborhood, and tour options pages. Additionally, Aria included ad copy.
Website Extract
Experience the pace of vacation in your everyday routine. With shorter commutes, you have time to linger at home with a steaming latte on the couch, a morning cycle in the fitness room, or a leisurely vinyasa in our neighboring park.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.
Scroll for the full Homepage.
NOTE: full page screenshots are a bit glitchy so some text is distorted or missing.
