b45 for Blanton Turner
Seattle, WA
Seattle, WA
b45's branding demanded a unique voice that would fit under the larger umbrella of Gathr's brand while still giving b45 its own unique perspective. Located in the U-District, the content and voice needed to speak to students without alienating parents or other residents. When I joined the project, we were working to find a theme to guide the copy throughout the website, especially for the hero text which would be the first introduction to the brand for new viewers.
I pitched a concept that flipped the script, focusing on the community of b45, rather than the apartments. That led to our final hero: This isn't an apartment. It's b45. This cheeky perspective led the rest of our voice to be lightly tongue-in-cheek, aspirational, and social.
Content provided enough playfulness to speak to a younger crowd without sounding unnaturally cheesy. I think I nailed it.
The Client
Blanton Turner is a property management group based in Seattle, WA and serving the larger Pacific-Northwest. I work with their BT Creative team for brand storytelling. They are a long-term client. We’ve worked together on a dozen different real estate properties over the past two years.
The Project
b45 was a full website project including homepage, Gathr spaces, live at b45, amenities, and neighborhood pages.
Website Extract
We might look like an apartment. Yeah, you can live here, but this is more than an apartment. We’re a community united in the creative pursuit of side hustles and hobbies calling B45 home.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.
Scroll for the full Homepage.
Scroll for the full Gathr Spaces Page.
Scroll for the full Live at b45 Page.
Scroll for the full amenities Page.
