Franki Hanke | Copy Writing & Graphic Design

Finer Things
Online Only

Created to provide women over 40 a space dedicated to their unique life stage, Finer Things is an online lifestyle destination for all of the finest things in life. Content ranged widely from beauty and fashion to relationships and technology.

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"For three months now, Franki has been writing search-engine-optimized blogs for my upcoming site launch. Initially, she drafted the copy for our brand itself (and has continued to consult on the development of the brand assets and identity alongside content writing). Across numerous topics, she’s well-researched, clear, and engaging. She pitches new ideas with creativity and my audience in mind, and she tackles my ideas with zest. I never have to change a word (and I’m a lawyer, so that’s saying something). She’s digitally savvy, incredibly quick with communications, and delivers everything on time. I hope to continue to work with her for many more months."

Work Overview

From 2022 to 2023, I wrote 111 articles for Finer Thing across their full list of categories. I've continued to write their content in 2024. Alongside the content, I assisted in the editing, search engine optimization, image sourcing, and uploading of all the articles published during this time for myself and the other staff writers. My optimization brought the site an average click-through rate in organic search of 2.4%.

In addition to articles, I wrote four full-length digital guide books of different lifestyle content.