Frizc Flavor Cards
FOOD & BEVERAGES
FOOD & BEVERAGES
Frizc Flavor Cards wanted to bring some playfulness to their existing site. With a variety of menthol-heavy flavors, their goal was to capture flavors with a feeling-forward description, rather than solely a flavor-driven description. I conducted a full site review with re-writing focused on the flavor descriptions.
Content provided enough playfulness to speak to a younger crowd without sounding unnaturally cheesy. I think I nailed it.
The Client
Named for the Finnish slang word "friski," Frisz Flavor Cards produce a variety of flavored cards to add customizable flavors to a variety of dry goods from baking ingredients to coffee and tea.
The Project
Frizc Flavor Cards was a full-site review project with feedback and editing sitewide, but focusing on flavor descriptions.
Website Extracts
A robust flavor with the juiciness of cherries cut by the faint bitterness of almond.
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Crisp menthol is softened by a sweet mint-flavor duo: spearmint & peppermint.
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A sensation more than a flavor, Pure Menthol is all about freshness.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.