Katie Ross Business Strategy
Ontario, Canada
Ontario, Canada
As a no-bullshit business strategist, Katie wanted to re-do her existing website to leverage her personality to preview the process of working together without losing professionalism. Alongside solidifying her voice, we aimed to simplify the messaging for a clearer path for a first-time site visitor towards the service offering that fit them best.
The final voice stays true to her own with a mix of honest spunk and professional confidence.
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"Franki was the perfect fit for refreshing the copy on my entire website. She took the time to understand what I was trying to achieve and got right to work without hesitation. She really helped me nail down my message and get right to the point of what I've been trying to convey on my own over the past year. The process was painless, she kept things on track and challenged me to think outside the box when I got stuck on words. I was also very impressed by how quick and efficient she was in presenting her work and also how easy it was to transfer the information on my own. I'd recommend Franki to anyone looking to breathe new life into their copy. I will definitely do business with Franki again in the future."
The Client
Katie Ross is a business strategist focused on providing small businesses and startups with the guidance they need to properly allocate resources and approach their goals.
The Project
Katie's site was a full-site project including landing, about, get started, and contact pages. In addition, I updated her profile copy for social profiles.
Since we re-did her personal site, she's since founded The Co.Lab to serve her expertise through.
Website Extract
I’m Katie Ross, Brand Strategist
Let’s spill the tea (but not really, that’d be terrible). Anyone claiming a three-month business coaching course will create a six-figure paycheck is lying.
Instead, I help small businesses develop and implement strategies to clarify their path forward. Together, we replace aspirational with actionable.
One of Katie's key complaints was a lack of clarity in the previous service descriptions. The new copy clearly differentiates between strategy sessions and business coaching.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.