The Path Project is a Georgia-based non-profit organization. They empower children in mobile home communities to graduate from high school through local community programs and collaboration with local businesses, other non-profits, primary schools, churches, parents, and the owners of the parks themselves.
They needed a multi-functional email template designed for their on-going communications through Mailchimp. They primarily share article-based content, so the template relies on image headers framed above text captioning. A large donation section ends each email by providing their email subscribers a chance to support their mission. By providing multiple color themes, their emails remain consistent, but not boring week to week.
The design is built entirely with Mailchimp's drag-and-drop system to allow for easy editing for the entire Path Project team, but a coded navigation bar appears on computer and web applications (not for mobile opens) to easily navigate readers directly where they'd like to go as an extension of their website itself.
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"Franki was great to work with! She took our vision and executed it like it was it was no big deal! We are thankful for her willingness to serve us with her skills!"
-Bailie, Operations Director