Theo Apartments for Blanton Turner
Seattle, WA
Seattle, WA
As a property named for President Theodore Roosevelt, Theo Apartments needed a bold, decisive tone without sacrificing their young, relatable undertone. For their full website copy write-out, we wanted to speak to their demographic of young renters (including University of Washington students).
The original brand brief sought bold, classic, yet playful. The final result is the voice of a dashing gentleman you share a drink with at a bar: surprisingly suave, yet laid back.
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The Client
Blanton Turner is a property management group based in Seattle, WA and serving the larger Pacific-Northwest. I work with their BT Creative team for brand storytelling. They are a long-term client. We’ve worked together on a dozen different real estate properties over the past two years.
The Project
Theo Apartments was a full-site project including homepage, apartments, amenities, neighborhood, tour options, and inspiration.
In addition to on-page copy, I provided a curated list of local attractions for the Neighborhood page’s accompanying map with their location descriptions.
Website Extract
Nestled in Roosevelt Neighborhood, Theo is a modernized classic. Surrounded by dining options and green spaces, we’ll keep your stomach and soul both fueled for whatever you’re chasing. Stay in the groove as you work, play, and create with a short commute between coffee refuels, brainstorm sessions, and inspirational hikes.
Thanks to our centrally located, urban neighborhood in Roosevelt and thoughtfully curated amenities, there’s everything you need to make your mark here at Theo.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.