Yoga Tree
Toronto, Canada
Toronto, Canada
Debbie, of Yoga Tree, wanted to emphasize their growth as a small business in a re-vamped version of their website. As a brand that's grown substantially over time, they wanted to highlight their story and remind newcomers to the brand that they are a small business in origin.
The final product relies on their name for an extended metaphor of a tree growing to represent their past and refer to their future.
The Project
Yoga Tree was an About page only.
Website Extract
Starting with a seedling studio in Thornhill Ontario, Yoga Tree has continued to expand across the GTA with the support of our community. Since 2007, we have added five studios in downtown Toronto including Richmond and Spadina, Yonge and Eglinton, Bay and Dundas, and uptown in Richmond Hill and Vaughan. With each new growth, we rely on our roots in this community to stay grounded and connected to our core mission: to cultivate a sense of well-being in each class, so our members leave Yoga Tree and re-enter the world a little lighter, a little happier.
If you’ve got a similar project, don’t hesitate to reach out. I’ve had a long rest and I’m ready to do magic again.
NOTE: full page screenshots are a bit glitchy so some text is distorted or missing.
