Full Color Logo
Color Palette
Negative Space Logo
Art That Cooks is a five-starred Twin Cities business featuring hundreds of sales via Etsy's online marketplace and placement in several brick-and-mortar stores in the region for handcrafted aprons, baby garments, and other textiles.
To create a consistent brand for Lisa Wolfe, the artist behind the art, we focused on the intersection of the local Minnesota focus with sewing and the kitchen, as aprons are her key seller and her values in reusing materials and providing a unique, environmentally green product. The color palette was designed to reflect and compliment the recycled materials used both in her labels and products. The tones are muted to print well on the brown-toned recycled paper used for tags. Purple was chosen to reflect the connection to Minnesota while green is the accent to reflect the positive environmental impact of her mission.
The logo was designed as the intersection of hand-sewn textiles and the kitchen-oriented aprons which are her top seller. The Minnesota container was added to connect to the local region where Wolfe does most of her business through brick-and-mortar locations. The outline connecting to the needle's head turns the outline into a string to further the concept of her business.
Printed business cards
Iconography
Recycled paper product tags
Feedback from Wolfe: "Franki Hanke gets 5 stars! Franki found my shop on Etsy and contacted me offering to re-brand my small company! We set up a Skye interview to meet & review the scope & focus of my products so she could put together a comprehensive logo design using images & ideas we discussed. Within 2 days, she put together an amazing group of logos with color alternatives for a business card, letter head/invoice, stationary card & tag. Plus, [she provided] the proper electronic versions of the designs to upload on Etsy, Facebook & Vistaprint. Franki was so generous & flexible with the things I needed. She responded quickly to all inquiries, sought my opinion & was quick to make any needed changes. She exhibited all of the qualities of an independent, self-directed & motivated professional & definitely had a solid grasp of what she was doing!"
Tags and card in action (photo from client)
Tags in action (photo from client)
Tags in action (photo from client)
