Kauffman Gas is a family-owned Pennsylvania-based public utility company in its third generation of owners. Soon, it will be in its fourth generation as a family owned business. I assisted with graphics under Rachael Crowley of Bright Orange Thread digital marketing for their marketing and offers on Facebook and Instagram.
The graphics were kept traditional along with simple icon design to visualize their message and to detail the minimalist design. I sourced all open source images for them focusing on heightening the sense of values of warmth and home alongside providing imagery related to gas and heating.
