Software CPAs needed graphics for Facebook to match and expand on their existing imagery.
Software CPAs are Washington DC-based CPAS (certified public accountants) consulting firm founded by David Nagy and Jason Miller with an exclusive specialization in the technology industry. They offer specialized, maximum ROI accounting and finance services to help technology-based clients grow.
I assisted with graphic design for their social media graphics under Rachael Crowley of Bright Orange Thread digital marketing. Their existing graphics are inspirational and growth-focused, so we combined angular, modern shapes in their existing brand palette with open-source images related to climbing and accomplishment. I designed the concept and layout and sourced the images while sizing the graphics for different social media applications.
Slight variations in the design allow for variety.
An open source image was chosen to match their aesthetic and to provide enough contrast to the type.
Providing open-source images allows for variety while staying to a limited budget.
