Maple Blue is a San Diego-based meal delivery service who delivery organic, home-cooked meals on a weekly basis for the great San Diego area. Their social media, when I joined the team, was sparsely populated with food photography and outdated nutritional graphics.
The new approach features a blend of humor, education, and food content. The graphic style blends rich, modern color with hand-drawn illustration styles.
In addition to the design, I assisted with strategy for social media management and all copywriting for post captions.
Order deadline reminder
Second image swipe for a smoothie recipe.
