The most honest collection I've ever designed, the Lactose Intolerant in Denial project was a call-out to myself and everyone else who consumes dairy products despite the sheer hatred their body has for lactose. The visuals evoke product packaging with witty humor and self-awareness.
The product of this collection (two pins & three stickers) was funded through Kickstarter with successful funding of our initial goal and an additional stretch goal.
Design-wise, these designs require a thoughtful layout for the manufacturing with proper line weights for metal molds and use of Pantone colors for enamel coloring all in a scale-able vector design file. Supplementing the design the of the product, Kickstarter campaigns require an intense amount of social media promotion and graphics for marketing across Kickstarter itself and social media profiles (Instagram, Facebook, and Twitter).
Gold-plated metal lettering is a classic enamel pin style.
Black nickel metal creates sharp line-work for this call-out carton.
Pastel colors mix up the main design in vinyl sticker form.
Customer photo
